Jobin Swiss Woodcarving

Name: Jobin Swiss Woodcarving
Address: Hauptstrasse 111, 3855, Brienz
Telephone: +41 33 952 13 00

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5 fotos de Jobin Swiss Woodcarving

+41 33 952 13 00

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http://www.jobin.ch/cms/cms.asp?lg=&page=270&LF=3&p=ASPPg270.asp Página web

Hauptstrasse 111, 3855 Morada

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1 opinião sobre Jobin Swiss Woodcarving

Clarissa Donda Nazareth

Jobin é uma empresa que existe desde os ...

Jobin é uma empresa que existe desde os idos de 1835 em Brienz, Suíça. E, de lá para cá, vem se especializando na escultura de objetos em madeira, um tipo de arte típica da região. Os mais 170 anos de experiência no assunto tornaram a casa a referência e escola para aprendizes da arte em toda a Europa (e até de algumas partes do mundo), que vão para lá aprender as técnicas.

Só que a casa está incluída em muito dos roteiros turísticos em Brienz, mas afaste a impressão de que é um programa chato ou puramente comercial. Longe disso. O passeio à Jobin não é focado na visita à loja, nem na compra dos produtos. O foco é em um tour pela empresa, que inclui as áreas do ateliê de montagem e, principalmente, em um museu que eles mantém no segundo andar, com peças desenvolvidas ao longo dos tais 170 anos de experiência. A loja é a última parte, e a compra, idem. Tudo sem esforço – porque eles acreditam que isso vai acontecer, invariavelmente, após o visitante conhecer o cuidado com que as peças são produzidas.

A casa é especializada em três grandes tipos de trabalho: escultura em madeira, produção de caixas de música (aquelas fofinhas e antigas, com bonequinhos e movidas a corda) e relógios-cuco. Todas de madeira, claro.

O tour começa no ateliê de produção, onde vemos os funcionários e aprendizes da casa. E, de cara, já percebemos uma típica característica suíça, que permeia todo o passeio no país: a gente descobre o porquê do fato de que um mesmo país, pequenininho do jeito que é, estão os melhores chocolates, os melhores relógios, os melhores bancos, os canivetes: o mérito é das pessoas. São meticulosas, dedicadas. Mas, acima de tudo, apaixonadas pelo que fazem. E isso é visível. Por isso, vale a pena conhecer e reparar nesse detalhe. Isso vai dizer mais do país do que ler 30 livros sobre a Suíça.

E é chegando no museu, no segundo andar, que a gente descobre uma outra paixão: por esculturas de urso. Cada peça (que não está à venda) é iluminada, registrada, etiquetada e exibida com ares de obra de arte. Isso sem falar na delicadeza das caixinhas de música, todas manuais.

Pois é: Jobin é o tipo da loja que a gente entra pensando uma coisa e sai apaixonado pelo produto - e ninguém precisou vender nada para a gente... Vale a visita!

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